ROYAL BICYCLE

MAIN GOAL

Optimise the company's rentability 


- High-pricing and high-quality focus : inspired by luxury brand and strategy of picking

- Focus the strategy on the brand familial image essence

- Integrate a community that will adopt the Royal Bike lifestyle : "Relax riding"


PRODUCT FOCUS

To keep:



- Handmade & high-quality product

- Local manufacture

- History of the brand


To add/improve:


- Rise up the price for specific target

- Develop exclusivity

- Based and inspired on luxury brands' strategy

- Cultural Branding

HAVE YOU EVER SEEN ...

TARGET COMMUNITY

GRETAGAIN

Greta, how to make your brand iconic ? 


- Use familial essence and create a myth by storytelling

- Luxury product : only sold in the shop

- Link "relax riding" to Royal Bicycle brand

ACTION PLAN

Why and where money's going? 


- Relocate the manufacture, local employment 150K

- Perform the factory 200K

- Advertising and Partnership 100K

How to be rentable ?



- Luxury handmade product image

- Specific and small target

- High-pricing : 459 euros

Potential results:



- Only 3 bikes a day to be rentable for 450K investment


LET'S RIDE NOW

Create a presentation like this one
Share it on social medias
Share it on your own
Share it on social medias
Share it on your own

How to export your presentation

Please use Google Chrome to obtain the best export results.


How to export your presentation

GRETAGAIN

by camillesampoux

19 views

Public - 10/6/16, 7:33 AM