Optimise the company's rentability
- High-pricing and high-quality focus : inspired by luxury brand and strategy of picking
- Focus the strategy on the brand familial image essence
- Integrate a community that will adopt the Royal Bike lifestyle : "Relax riding"
- Handmade & high-quality product
- Local manufacture
- History of the brand
- Rise up the price for specific target
- Develop exclusivity
- Based and inspired on luxury brands' strategy
- Cultural Branding
HAVE YOU EVER SEEN ...
Greta, how to make your brand iconic ?
- Use familial essence and create a myth by storytelling
- Luxury product : only sold in the shop
- Link "relax riding" to Royal Bicycle brand
Why and where money's going?
- Relocate the manufacture, local employment 150K
- Perform the factory 200K
- Advertising and Partnership 100K
How to be rentable ?
- Luxury handmade product image
- Specific and small target
- High-pricing : 459 euros
- Only 3 bikes a day to be rentable for 450K investment
LET'S RIDE NOW
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Public - 10/6/16, 7:33 AM