Hispanics portrayed in advertisements 

Targeting Hispanics

"The Latino demographic is driving both purchasing power and population growth in the United States – and yet, somehow this demographic is one of the most underrepresented ethnic groups in media. Further, not only is Hispanic representation lacking, but when representation is present, it is often reflective of negative stereotypes. In marketing, the effect of this problem can be detrimental, as it can result in alienating the entire demographic." - ContentEqualMoney. 


The Latin Lover 

The Latin Lover 

Many ads marketing beauty products show Latino women beautifying themselves explicitly in order to gain approval and praise. Furthermore, such ads openly portray Latina women as exotic, enhancing their perceived 'otherness' both within and outside of the Latina community. 

Works Cited 

Tree. "Smashing Racist Stereotypes: Represent the Latino Demographic."ContentEqualsMoney.com. N.p., n.d. Web. 10 Apr. 2016. 

"Five Common Latino Stereotypes in Television and Film." About.com News & Issues. N.p., n.d. Web. 12 Apr. 2016.

Mass communication: living in a media world

Ralph E.Hanson - CQ Press - 2011


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Hispanics In Ads

by karagon1

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Public - 4/12/16, 3:02 AM